SEO · AEO · GEO
Powerease
Off-grid and hybrid solar distributor. Local SEO across three Australian warehouse locations — Google Business Profiles, citations and on-page SEO.
View projectMelbourne SEO that gets your business found in search
Show up when someone starts looking for what you do — in Google, in maps, and in the AI assistants people now ask first.
Local SEO · On-page SEO · Off-page SEO · Technical SEO · Google Business Profile · Search Console · AI search
The problem
Search stopped being one blue link at a time
People still type into Google. They also ask an AI assistant and take the answer it gives without clicking anything at all.
So being on page one isn’t the whole job any more. You also need to be the source the answer is built from — which comes down to being findable, clearly written, and demonstrably a real business.
The second problem is older. Plenty of SEO work is still sold as a monthly retainer with no explanation of what was actually done, and rankings reported for terms nobody searches.
What most SEO reports show
- Keyword rankings for terms nobody searches
- Traffic that never enquires
- “Domain authority” scores
- Backlinks bought in bulk
What we report on
- Where you rank for terms with real intent
- Enquiries from organic search
- Map pack visibility in your service areas
- What we did, and what’s next
How we approach it
Four things we sort before writing a word
What's technically stopping you
Crawl issues, slow pages, broken structure. No amount of content fixes a site Google struggles to read.
What people actually search
The real terms your buyers type, not the ones that sound impressive in a report.
Where you sell
Local SEO for a service area is a different job to competing nationally. The work follows the map.
What makes you credible
Reviews, listings, consistent details. Search engines and AI assistants both look for signs you're a real business.
What's included
One plan, across every kind of search
- Technical audit and fixes
- Keyword and competitor research
- On-page SEO: titles, structure, internal links
- Content planning and writing
- Local SEO and Google Business Profile
- Off-page work: listings, citations, genuine links
- Structured data so your pages can be understood and quoted
- AEO and GEO: content built to be cited by AI assistants
- Search Console and analytics setup
- Monthly reporting on rankings, traffic and enquiries
Search types
Different searches, different work
Local SEO
For businesses with a service area. Google Business Profile, map pack visibility, local listings and the reviews that decide who appears when someone searches “near me”.
Google Business ProfileMap packLocal listings
On-page SEO
The work on your own site. Page titles, headings, structure, internal links, page speed and content that answers the question someone actually asked.
TitlesStructureContentSpeed
Off-page SEO
Everything that happens away from your site. Directory listings, industry mentions and genuine links that tell a search engine you’re worth trusting.
ListingsCitationsLinks
AEO and GEO
Answer and generative engine optimisation. Structuring content so AI assistants can read it, quote it and name you as the source.
Structured dataClear answersSource credibility
Five stages, and you see every one
Technical fixes can show within weeks. Competitive rankings take months. Anyone promising fast results in a competitive category is either lucky or about to get you penalised.
-
Audit
What’s stopping the site ranking now: technical issues, thin content, missing local signals.
-
Priorities
The fixes that move the needle first, in order. You see the list and the reasoning before anything starts.
-
Technical and on-page
The groundwork. Structure, speed, titles, internal links, structured data.
-
Content and off-page
Pages that answer real questions, plus the listings and mentions that build credibility.
-
Report monthly
Rankings, organic traffic and — the part that matters — enquiries. Plus what we’re working on next.
Recent work
See all our work Search work we run
SEO · AEO · GEO
Ownership
The rankings don't leave with us
In your name, with your access, from day one.
- Your Google Search Console
- Your Google Analytics
- Your Google Business Profile
- Every page and piece of content we produce
- No lock-in contracts
If you stop working with us, the rankings stay where they are. They erode slowly as competitors keep working, not overnight — which is why most clients scale back rather than stop outright.
The things people ask before they commit
How long does SEO take to work?
Technical fixes can show within weeks. Competitive rankings take months. We’ll tell you at the audit which of the two you’re looking at, rather than quoting a standard timeline.
Is SEO still worth it now that AI answers questions directly?
Yes, arguably more so. AI assistants build answers from sources, and the work that makes you findable to Google is largely the same work that makes you quotable to them.
What are AEO and GEO?
Answer engine optimisation and generative engine optimisation. Both mean structuring your content so AI assistants can understand it, use it and credit you as the source.
Do we have to keep paying forever?
No. Rankings don’t vanish when you stop — they erode as competitors keep working. Most clients continue at a lower level rather than stopping outright.
Do you buy links?
No. Bought links are the fastest way to a penalty. We work on listings, genuine mentions and content worth linking to.
Can you fix our existing site, or do we need a new one?
Usually we can fix it. If the site is built in a way search engines struggle with, we’ll tell you honestly — and we build websites too, so you’d get a straight answer either way.
Find out what's actually stopping you ranking
Twenty minutes, no pitch. Send us your URL and we’ll tell you what we’d fix first — including if the answer is that your site is fine and the problem is somewhere else.
Prefer email? [email] — we reply within one business day.