Melbourne brand identity for businesses that have outgrown their branding
A logo, a palette and a set of rules that hold up everywhere a customer meets you — the website, the van, the quote, the invoice.
Three versions of the logo and four different blues
Most growing businesses end up here without noticing. Someone made a logo years ago. Someone else rebuilt the website and picked colours that were close enough. The quote template came from a different era again.
None of it matters on its own. Together it reads as a business that hasn’t quite got itself sorted — which is an awkward impression to leave with someone about to spend money with you.
The second problem is practical. Nobody can find the right file. The logo gets stretched, retyped or screenshot off the website, and every application makes it slightly worse.
What most businesses have
- A logo in one format, usually low resolution
- Colours that shift between the site, print and social
- No rule for what to do on a dark background
- Templates that each look like a different company
- The original files with a designer who’s moved on
What you get instead
- Every logo variation you’ll actually use
- Exact colour codes for screen and print
- Rules for the awkward cases, written plainly
- Templates that match the rest of it
- Every source file, in your hands
Four things we work out before drawing anything
A brand aimed at homeowners and one aimed at procurement managers are different jobs.
Established, approachable, technical, premium. Pick two, not five.
A logo that only works on a website isn't finished. Vans, signage, invoices, embroidery, a favicon.
Sometimes the mark is fine and everything around it is the problem. We'll say so.
One scope, every file you'll need
- Discovery and direction
- Primary logo, plus stacked, horizontal, icon-only and one-colour versions
- Reversed versions for dark backgrounds
- Colour palette with hex, RGB, CMYK and Pantone
- Typography selection and hierarchy
- Clear space, minimum sizes and misuse rules
- Brand guide — short enough that people read it
- Templates for the documents you send most
- Every file format your printer, developer and team will ask for
- Full rights and the source files
Logo, guide, and the wider identity
Logo design
The mark itself, plus the variations you’ll actually need — stacked, horizontal, icon-only, one-colour and reversed. Supplied in vector, so it works at any size from a favicon to a billboard.
Brand guide
The rules. Colours with exact codes, type, spacing, clear space, minimum sizes, and what not to do. Short enough that people actually open it.
Visual identity
The wider look — imagery direction, layout, iconography, and templates for the documents and posts you produce most often.
Five stages, and no wall of options
Logo work usually runs about a week. A full identity takes longer, and we'll give you a real timeframe at scoping rather than a standard one.
-
Discovery
About an hour with Nitalia. Who you’re for, how you want to be seen, what’s getting in the way now.
-
Directions
A small number of genuinely different routes. Fifteen concepts usually means nobody committed to any of them.
-
Refinement
We narrow to one and work it properly — the variations, the awkward applications, the small sizes.
-
The guide
Colours, type, spacing and rules, written for the people who’ll use them.
-
Handover
Every file format, plus the guide and full rights.
The artwork is yours, outright
Full rights, source files, no licensing arrangement.
- The logo and every variation
- The editable source files
- The colour and type specifications
- The brand guide document
- No ongoing fees to use your own mark
You shouldn’t have to come back to us to get a file released, and you won’t. Take it to any printer, any developer, any agency.
The things people ask before they commit
Do we need a full rebrand or just a logo?
Often just a logo and a short guide. We’ll say when that’s the case rather than selling you the bigger job.
How much does logo design cost in Australia?
It depends on whether you need the logo alone or a full identity with guidelines and templates. You’ll get a firm figure after the discovery call, not a range designed to get you on another one.
How many concepts will we see?
A few genuinely different directions, not a wall of options. Fifteen concepts usually means nobody committed to any of them.
Can you work with our existing logo?
Yes. A lot of this work is tidying and codifying something that already half-exists — same mark, properly built, with the rules written down.
How long does logo design take?
Usually about a week. A full identity takes longer, and you’ll get a realistic figure at scoping.
What files do we get?
Vector and raster, in every format your printer, developer and team will ask for, plus the editable source files.
Do you design the website too?
Yes, though you’re not obliged to take both. Plenty of clients take the identity and hand it to whoever builds their site.
Show us what you're working with
Twenty minutes, no pitch. Send us your current logo and where it’s being used, and we’ll tell you whether it needs a rebrand or a tidy-up.
Prefer email? [email] — we reply within one business day.