E-Commerce Development
Allisse Fine Jewellery
Fine jewellery brand. Custom WordPress and WooCommerce store pairing luxury presentation with a straightforward shopping journey.
View projectMelbourne eCommerce development built to sell, not just to display
Online stores on Shopify and WooCommerce — quick to load, simple to buy from, and straightforward to run once they're yours.
Shopify · WooCommerce · Payment gateways · Shipping rules · Product feeds · Abandoned cart · Analytics
The problem
A store can look finished and still not sell
Plenty of online stores pass a design review and fail in the numbers. The product page doesn’t answer the objection. Postage appears at the last step. Search doesn’t find something that’s clearly in stock.
None of that shows up in a mockup. It shows up in the drop-off rate, months later, once the traffic is being paid for.
The second problem is ownership. Some stores are built in a way that keeps the customer list, the theme or the platform account out of the owner’s hands.
Where stores lose people
- Postage cost revealed at checkout
- Product photos that don’t show scale or detail
- No answer to “will this fit / suit / arrive in time?”
- Six form fields that could have been three
- Slow product pages on a phone
What we build instead
- Postage and delivery times visible early
- Product pages built around the actual objection
- Search and filters that find what’s in stock
- The shortest checkout the platform allows
- Speed treated as a feature, not a nice-to-have
How we approach it
Four things we work out before the build
What you're selling, and to whom
A $3,000 piece and a $30 one need different pages. So do wholesale buyers and retail customers.
What stops the sale
Every product has an objection — fit, quality, postage, returns. The page's job is to handle it before it's asked.
How orders actually get fulfilled
Stock, postage, packing and returns shape the build more than the design does.
Where the traffic will come from
Search, ads, social or an existing list. Each arrives with a different question, and product pages should answer it.
What's included
One scope, from platform choice to handover
- Platform recommendation with the trade-offs explained
- Store design across desktop and mobile
- Product page templates built to convert
- Catalogue setup, categories, search and filters
- Checkout configured to lose as few people as possible
- Payment gateway and shipping rules
- Postage, tax and returns settings
- Product feeds for Google Shopping, if you're advertising
- Analytics and eCommerce conversion tracking
- Training on adding products, promotions and orders
- Full handover of the store, accounts and customer data
Platforms
Shopify or WooCommerce — we’ll tell you which and why
Shopify
For most stores. Reliable, fast to launch, and the hosting, security and payments are handled for you. The trade-off is a monthly fee and less control over how things work under the bonnet.
HostedFast to launchApp ecosystem
WooCommerce
For stores already on WordPress, or those needing unusual rules around pricing, membership or wholesale. More control, more flexibility, and more of the maintenance sits with you.
WordPress nativeFull controlCustom rules
Migration
Moving from one platform to another, or off a marketplace onto your own store. Products, customers and order history come across, and we plan it so the search rankings survive the move.
ProductsCustomersOrder history
Six stages, and you see every one
Timeframes are agreed at scoping. Product data is usually what decides them — photos, descriptions, variants and stock.
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Scoping
About an hour with Nitalia. Catalogue size, how orders are fulfilled, who’s buying and what stops them.
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Platform call
Shopify or WooCommerce, with the reasoning explained rather than asserted.
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Structure
Categories, product templates and checkout flow agreed before design starts.
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Build
Store, products, payments, shipping and tracking.
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Test orders
We put real orders through before you do. Payment, confirmation emails, shipping rules, refunds.
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Launch and handover
Everything transferred into your name, with training on running it day to day.
Recent work
See all our work Stores and sites we've built
E-Commerce Development
Ownership
The store and the customer list are yours
In your name, with your access, from day one.
- Your domain and platform account
- Your store files and theme
- Your payment gateway
- Your customer list and order history
- No lock-in contracts
The customer list is the part worth guarding. It’s the one asset no platform or agency should sit between you and — and on some setups, that’s exactly what happens.
The things people ask before they commit
Shopify or WooCommerce — which should we use?
Shopify if you want it reliable and simple and don’t mind the monthly fee. WooCommerce if you’re already on WordPress or need unusual rules around pricing, wholesale or membership. We’ll recommend one after seeing your catalogue.
How much does an eCommerce website cost in Australia?
It depends on catalogue size, how many product variants you have, and whether anything needs custom work. You’ll get a firm figure after scoping.
Can you move our existing store to a new platform?
Yes. Products, customers and order history come across, and we plan the move so your search rankings survive it.
Can we manage products ourselves afterwards?
Yes, and we’d rather you could. Training on products, promotions and orders is part of handover.
Do you handle the marketing too?
We can — Google Shopping, Meta Ads and email all sit alongside this work. You’re not obliged to take it.
Who owns the customer list?
You do, from day one. It’s yours, it’s exportable, and nothing about our setup gets in the way of that.
Tell us what your store isn't doing
Twenty minutes, no pitch. Send us the URL or describe what you’re selling, and we’ll tell you where we think the drop-off is — including if the answer is that the store is fine and the traffic isn’t.
Prefer email? [email] — we reply within one business day.