Social Media Management
Bespoke Solar
Solar installer. Social media strategy and content across Instagram, Facebook and LinkedIn since November 2025.
View projectMelbourne digital marketing that starts with strategy
Google Ads, Meta Ads and email marketing, run as one plan. Reported in enquiries and cost per enquiry, not impressions.
Google Ads · Meta Ads · Instagram · Email marketing · Google Analytics · Conversion tracking · Remarketing
The problem
You’ve had the report. Could you tell what it bought?
Reach, impressions, engagement rate. Numbers that went up, attached to nothing you can bank.
What the report shows
- Reach
- Impressions
- Engagement rate
What actually matters
- How many enquiries came in
- What each one cost
- How many turned into work
Our approach
Four things we agree before any money goes out
What a customer is worth
Until we know that, there's no way to say what an enquiry can cost. It's the first number we ask for.
Where they already come from
Referral, search, repeat business. Marketing should add to what works, not replace it.
What we're measuring
Enquiries and cost per enquiry, agreed up front, in plain numbers you can check yourself.
Tracking before spend
Conversion tracking configured and tested first. Running ads without it is guessing with a budget attached.
What's included
One plan, across every channel
- Campaign strategy tied to a business objective
- Google Ads: search, shopping and remarketing
- Social media advertising on Facebook and Instagram
- Email marketing and automated follow-up
- Landing pages built to receive the traffic
- Conversion tracking and analytics setup
- Keyword, audience and competitor research
- Ad copy and creative
- Ongoing optimisation, not set-and-forget
- Monthly reporting in plain English
Channels
Where your budget goes, and why
Google Ads
Catching people at the moment they’re searching for what you sell.
Meta Ads and social media advertising
Reaching the right people on Facebook and Instagram before they’ve started looking.
Email marketing
Staying present through a decision that takes weeks rather than days.
Campaign types
Different campaigns, different jobs
Search campaigns
For demand that already exists. Someone is typing what you sell into Google right now — search campaigns put you in front of them at that moment, and every dollar is traceable to a term.
Google SearchShoppingRemarketing
Social campaigns
For demand you have to create. Meta Ads reach the right people before they’ve started looking, which suits considered purchases and anything where the brand does some of the selling.
FacebookInstagramAudience targeting
For the weeks between first enquiry and signed contract. It costs almost nothing per send, the list belongs to you, and no platform can take it away.
Nurture sequencesAutomationNewsletters
Five stages, and you see every one
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Scoping
About an hour with Nitalia. What a customer is worth, what you’ve already tried, what’s actually in the way.
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Tracking and setup
Conversion tracking, analytics and accounts configured in your name before anything goes live.
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Launch
Campaigns live in about a week from brief, depending on creative and approvals.
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Optimise
Budget moves to what’s working. Anything that isn’t earning gets turned off, not defended.
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Report monthly
Enquiries, cost per enquiry, and what we’re changing next. Including the months where the answer is that something needs more time.
Recent work
See all our work Campaigns we run
Social Media Management
Ownership
Every account is yours
In your name, on your billing, from day one.
- Your Google Ads account
- Your Meta Business Manager
- Your email platform and lists
- Your analytics and conversion data
- No lock-in contracts
If you leave, the accounts stay with you — along with everything they’ve learned. That history is worth real money, which is exactly why some agencies won’t set them up this way.
Before you spend
Sometimes the website is the problem
If a site loses people once they arrive, ads only make that more expensive. We’d rather tell you that at the start than spend three months proving it.
We build the websites too, so if a campaign needs a landing page, or the site needs work first, it’s the same team and nothing gets re-explained.
The things people ask before they commit
What's the minimum budget?
It depends on your market and what a customer is worth. We’ll tell you honestly if the budget won’t produce enough data to learn from — better to hear that before you spend it than after.
Is ad spend included in your fee?
No. Ad spend goes straight to Google or Meta from your own account. Our management fee is separate and stated clearly, so you always know what’s buying media and what’s paying us.
How soon will we see enquiries?
Paid campaigns can produce enquiries in the first week. Whether they’re the right enquiries at the right cost takes a month or two to settle.
Do we need a new website first?
Sometimes. If the site loses people once they arrive, ads just make that more expensive. We’ll tell you if that’s the case before taking the campaign on.
Do you lock us into a contract?
No. Retainers run month to month.
Who owns the ad accounts?
You do, from day one. If they’re currently held by another agency, we’ll help you get them back.
Tell us what your last campaign cost you
Twenty minutes, no pitch. Tell us what you’ve spent and what came back, and we’ll tell you what we’d do differently, including if the answer is to fix the website first.
Prefer email? [email] — we reply within one business day.