Facebook
18.1K
Views
↑ 714.2%
- Viewers
- 8K
- Page visits
- 1.9K ↑ 145.1%
The challenge
Content that felt too repetitive, too promotional, too technical
Too repetitive
Another finished installation, posted again.
Too promotional
Product features nobody asked about.
Too technical
Detail so dense the post never gets finished.
Bespoke Solar needed a social presence that could break down complex topics, demonstrate genuine expertise, and stay relevant to the questions Australian energy customers are actually asking.
What we did
A strategy built on their expertise, projects and customer questions
Content strategy
Topic research
Content planning
Copywriting
Creative design
Reels
Carousels
Project stories
Since November 2025 we've planned, written, designed and managed Bespoke Solar's content across Instagram, Facebook and LinkedIn.
Content spans:
- Solar education
- Battery technology
- Real installations
- Product insights
- Commercial projects
- EV charging
- Industry updates
The results
Across three channels, since November 2025
Instagram
11.4K
Views
↑ 577.9%
- Reach
- 2K ↑ 73.6%
- Content interactions
- 192 ↑ 19.1K%
Linkedin
10.7%
Overall engagement rate
- Impressions
- 6.9K
- Content clicks
- 560
- Reactions
- 172
Meta performance period: 1 November 2025 – 7 September 2026. Percentage changes compare against the equivalent preceding period, from a low starting base.
Highest-viewed reel
We led with the problem, not the finished job
“The roof wasn't ready for solar.”
For a Northcote project, the obvious content would have been another finished installation. Instead we led with the real challenge — the existing roof needed attention before solar could go on it.
The problem-first hook turned an everyday project update into Bespoke Solar’s highest-viewed reel.
Real project
Strong hook
Problem / solution storytelling
Selected work
Four kinds of content, running side by side
Your Next Fuel Station Could Be Your Own Garage.
Every Quote Looks Similar. Every Installation Doesn't.
The Battery is The Part You See.
Want content that sounds like it knows your industry?
Twenty minutes, no pitch. Tell us what you’re posting now and what it’s producing, and we’ll tell you what we’d change first.
Prefer email? [email] — we reply within one business day.