Powerease Local SEO Case Study | Infinitas
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Case study

Building a stronger local and organic search foundation across Australia

Powerease supplies off-grid and hybrid solar systems — high-performance inverters and batteries for residential, rural off-grid and commercial projects — from warehouses in Sydney, Melbourne and Brisbane.

Powerease
ClientPowerease
ServiceLocal SEO
LocationsSydney · Melbourne · Brisbane
Delivered3 profiles · 72 listings · 92 pages
PlatformOdoo website
About Powerease

An official Deye Golden Authorized Distributor for Australia & Oceania

Powerease specialises in off-grid and hybrid solar — inverters and batteries for residential, rural off-grid, and commercial and industrial projects.

They support installers, distributors and trade partners with local stock, technical support and three Australian warehouse locations.

The challenge

With three warehouse locations and a growing energy product portfolio, Powerease needed a stronger, more consistent presence across Google Search, Google Maps, local directories and its website.

The objective was to make each location easier to discover, while strengthening the overall SEO foundation of the business.

What we did

Three workstreams, run as one project

01

Google Business Profile optimisation

Two profiles were built from scratch; one existed and was corrected and rebuilt properly. All three now carry the same structure.

Warehouse locations SEO-optimised business descriptions Product & company information Product images Service areas & postcodes Social links Categories & keywords Google Posts
02

Local SEO and citation building

We strengthened the local search signals that tell Google this is a real business, in real places. This included business listings across platforms such as Yellow Pages, TrueLocal and Hotfrog.

Local citation creation NAP consistency Industry directory submissions Local SEO signal strengthening
03

Website on-page SEO

We optimised Powerease's Odoo website within the platform's technical limitations — and were straight with them about where those limits sit.

Meta tags Heading structure Keyword alignment Image ALT tags Internal linking Content recommendations
Citation build

72 directory listings, submitted location by location

A separate listing for each location on each directory, every one carrying identical name, address and phone details.

Sydney Yennora, NSW 2161
18 live / 24
Melbourne Clayton South, VIC 3169
12 live / 24
Brisbane Richlands, QLD 4077
12 live / 24
42 approved and live
30 in moderation with the directory

Listings include Yellow Pages, TrueLocal, Hotfrog, Superpages, Localsearch and Brownbook. Directories moderate submissions on their own timeframes; those still pending are expected to go live progressively.

Search visibility

Referring domains, from almost none to 48

Each approved directory listing becomes a domain pointing at the site. This is the citation work showing up in the link profile.

48 ↑ 50%
Source: Semrush, 8 Sep 2026
Root domain, all time
0 12 24 36 48 48 Oct 2025 Dec Mar 2026 Jun Aug Sep

Referring domains include Yellow Pages, TrueLocal, Localsearch, Hotfrog and Superpages — the directories built during the citation work. Listings still in moderation will add to this as they go live.

Website optimisation

Every product page, rewritten for search

92
product pages given keyword-led meta titles and descriptions, plus the main category pages
Inverters
51
Batteries
39
Accessories
2
Category pages
—
In short

A complete search foundation, not three loose ends

We helped Powerease connect Google Maps, local search and website SEO into one stronger digital visibility foundation.

ScopeGoogle Business Profile · Local SEO · Citation building · On-page SEO
LocationsSydney · Melbourne · Brisbane
Delivered3 profiles · 72 listings · 92 pages

Multiple locations, inconsistent listings?

Twenty minutes, no pitch. Tell us where you operate and we’ll tell you what we’d fix first — starting with whatever Google currently thinks about you.