Case study
Creating a product-focused website for an Australian solar innovation
OptiMount designs Australian-engineered cable tray systems purpose-built for commercial solar installations — developed from an installer's perspective, for the practical problems installers actually hit on a roof.
The challenge
OptiMount had an innovative product, but its value sits in small design details — the ones that make an installation faster, cleaner and easier.
What makes OptiMount different?
How does it help installers?
What are the key product features?
Why was it designed for solar?
So the website had to do more than show a cable tray. It had to answer four questions quickly:
What we did
A website built around the product, not around the company
Product-led UI/UX
Clear feature communication
Technical content
Product imagery
Responsive design
Enquiry-focused CTAs
We designed and developed a WordPress website organised around the product and its practical advantages, rather than a standard company structure with the product buried inside it.
Every section earns its place by answering something an installer would actually want to know before specifying the system on a job.
Features into benefits
Specifications tell you what it is. The site explains why it matters.
Rather than presenting technical specifications alone, each feature is paired with what it changes in a real installation.
Quick cable entry
Less effort during installation
Cables go in faster, with less handling on the roof.
Continuous mounting slots
More flexibility on the roof
Mount where the job needs it, not where the holes happen to be.
Embossed DC lids
Permanent, clear identification
DC marking that can't peel, fade or be pulled off later.
ZAM® protection
Designed for long-term durability
Corrosion resistance built for Australian rooftop conditions.
The system is engineered to reduce installation time and improve cable management on commercial solar projects.
Selected screens
How it came together
Product features
Product detail
Contact & enquiry
In short
A specialised product, explained at a glance
We helped OptiMount turn a specialised solar-industry product into a clear, professional digital experience that communicates its innovation without needing a spec sheet.
PlatformWordPress
WorkUI/UX · Responsive development · Product-focused web design
Got a product that needs explaining?
Twenty minutes, no pitch. Tell us what you make and who specifies it, and we’ll tell you how we’d structure a site around it.